This is a pair of Levi’s®,
buttons and rivets and pockets and cuffs,
and the thread that holds it together.
When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;
It’s the thread in your seams that’s tied to your dreams.
It’s the sole in your feet that keep the beat;
You’re gonna be great, you’re gonna be great, you’re gonna be great;
You’re gonna find the cure, you’re gonna be famous, you’re gonna be shameless.
Spittin’ seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head
You’re a queen, you’re a king, you’re the solo act in a sold out show at a six story stadium, and you’re proud, you’re a hero! You got a hero’s grip. Swingin’ by a
single stitch. You follow your heart, follow the leader, you’re the leader;
Are you joking, are you breaking, are you shaking? You’re the next living leader of the world. You’re a kid. Holding onto the thread. That holds it together.
This is a pair of Levi’s®
If you have been watching television lately, you will have seen the new ad for Levi’s jeans which is the above, lyrics included. Either you love it or hate it. I am in the love category, while my father hates it.
I find it to be one of the most lyrical ads out there, and it’s like a mini bit of slam poetry. Something that I’m not terribly familiar with, but when you like it you just like it. Another bit I can remember of slam poetry I liked was the one done at the 2010 winter Olympics Opening Ceremonies in Vancouver, B.C. It was done by Canadian’s Shane Koyczan, his poem being ‘We Are More’. You can see it in the video below. (there are other ‘neater’ versions on Youtube, but for me, the whole Olympics experience is what makes it cool)
Well, I can’t really say why the Levi’s or Shane Koyczan’s poems hit me, but when you like something, you just like it.
- Levi’s ‘Go Forth’ 2012 Campaign (helensuccess.wordpress.com)
- Slam Poetry – Because You’re Addicted to Ideas (wired.com)
- You’re gonna be GREAT, You’re gonna be GREat, You’re gonna be GReat; (lovsnmua.wordpress.com)
- “This is a pair of Levi’s” | Levi’s Go Forth 2012 Anthem Ad (great-ads.blogspot.com)
- Levi’s- Go Forth: Pretentious poetry with a capital P. (adland.tv)